First assignment for Comm 130.
In this post I’ll be analyzing a Cafe Rio advertisement. It’s not the highest quality photo because I saw it while I was out on a walk today. I didn’t actually take this photo but I did my best to google search a similar image to the one I saw.
The actual location of this image was on yelp reviews for a Cafe Rio in Florida.
Alright so because of the reading and this class I’ve been thinking about design properties and I spotted this ad while I was walking around doing errands today. (well I didn’t spot this exact one, but an identical one here in Rexburg)
C.R.A.P
Contrast
Repetition
Alignment
Proximity
Let’s look at some examples (for better or for worse) within this ad:
Contrast
On the right here is an example of Contrast. This was used best of all to emphasize the price of the Tacos. Which are only $1.99
Additionally I feel the red is generally used for contrast as seen on the date at the top (“every Tuesday”).
And finally I feel the taco is a source of contrast because it’s the only real image on the page and it really pops out and grabs your attention by comparison (e.g. contrast).
Repetition
As mentioned in the previous section one of the repeating elements throughout this advertisement is the usage of the color red to pop out.
To be more specific though the repeated usage of dividers really helps with proximity (mentioned later) and unifies the ad all together.
And finally, although it’s subtle, the usage of a uniform bulleted list.
Alignment
Alignment. This ad is pretty simple and straight forward. It’s center/justified text so it spans the whole width and it goes straight down in a straight line.
The bullets, although on the right side of the ad, are aligned to the left.
I’ll admit I feel that alignment is one of the weaker points of this ad. Or at the very least it’s not one of the points that draws in you in as much, as say, contrast does.
Proximity
This ad has three basic sections. It’s organized into when it is, price, and flavors.
These are organized in a fairly standard and clear way. Each is a different size and spaced closely together. Additionally each section is separated by clear red dividers.
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